Cases
Showing which decision made the difference.
A successful event proves very little. It only becomes comprehensible once observation, decision, precondition and result are visible separately. We document every project to that grid.
How to read this
01
Starting point
Objective, guests, constraints, conflict
02
What we noticed
What others could easily have missed
03
Decision
Which benchmark, which intervention
04
Change
What was observable afterwards in the running order or the experience
05
What made it possible
Which precondition carried the decision
Case 01 · Bayerischer Brauerbund e.V.
Over 500 guests, and an evening that ran to the minute.
- Starting point
- The election of the Bavarian Beer Queen 2023: over 500 guests in the ballroom of the Löwenbräukeller — regular guests, press, guests of honour and a five-member expert jury in the room at the same time.
- What we noticed
- The running order was timed to the minute: individual introductions of the candidates, video inserts, a blind tasting with live presenting, the jury's questions, the crowning — any delay at one point would have carried through to every item that followed.
- Decision
- Stage management stayed in one pair of hands throughout: the production company, the technical crew, service and the kitchen were kept in sync across the whole evening, so that stage programme, catering and timing meshed exactly — whichever group of guests was in focus at the time.
- Change
- The evening ran exactly to the planned timing — from the candidates' entrance to the crowning. Jury, press and guests of honour experienced a sequence with no perceptible breaks, while four trades meshed simultaneously in the background.
- What made it possible
- The production company, technical crew, service and kitchen worked to a single set of instructions all evening. That continuous coordination transfers to any event with several trades and several groups of guests.
We have already had the pleasure of delivering two demanding events together: the brewers' evening in 2022, with senior guests from politics and business, and the election of the Bavarian Beer Queen in 2023. Throughout our work together she was an extremely well-organised, dependable and solution-oriented contact, who delivered our requirements professionally while always keeping an eye on the budget. From the preparations and the build through to the smooth running of the events and the invoicing afterwards, everything worked outstandingly well. Even at events with several hundred guests she always kept the overview and, together with her team, ensured professional delivery.
Case 02 · Anonymised, product launch
The spectacular venue did not pass the filter.
- Starting point
- A launch was to take place in an unusual venue. The objective: the trade press and existing customers were to genuinely understand the product.
- What we noticed
- The venue was impressive, but acoustically unsuitable for a product demonstration and conversation — the heart of the objective would literally not have been audible.
- Decision
- A clear recommendation against the preferred venue, with an alternative and a rationale drawn from the written set of objectives rather than from taste.
- Change
- The product demonstration became the real talking point. Press enquiries were about the product, not the venue — exactly the objective that had been agreed at the outset.
- What made it possible
- The objective had been agreed in writing beforehand. That allowed the recommendation to be made against a clear benchmark — not against taste.
We had a clear idea of the venue and were, at first, genuinely surprised to be advised against it. In hindsight it was exactly the right decision. What we valued most was that our original idea was not simply executed; our actual objective was kept at the centre throughout. The launch worked outstandingly well and the focus was exactly where it should have been: on our product and on the conversations with our guests. That honest, far-sighted advice is precisely what we want from a strong partner.
Case 03 · Christmas party, international energy company
A few weeks' notice, no compromise on the running order.
- Starting point
- A Christmas party for 150 employees of an international energy company — the brief arrived with only a few weeks' notice, and the event was to take place on the last working day before the holidays.
- What we noticed
- A tight timeframe tempts you to skip decisions in order to move faster. Here that would have raised the risk rather than saved the party.
- Decision
- Despite the short lead time, defining the objective was not skipped — only compressed. Format, running order and responsibilities were settled early enough to build on rather than improvise.
- Change
- The party took place smoothly on the planned last working day, with no sign in the result of how little preparation time there had been.
- What made it possible
- A few weeks does not mean the method falls away — only that it is run through faster. That compression transfers to any time-critical enquiry.
I worked with Johanna Straube on organising a Christmas party for 150 employees and was delighted with the collaboration. Professional, reliable, superbly organised and always solution-oriented. Thanks to her commitment and her structured way of working, the event was a complete success. A clear recommendation, and gladly again any time!